On September 4, 2026, the 5th China (Fuzhou) Tea Trade Fair officially opened at the Fuzhou Strait International Conference and Exhibition Center. As a key highlight of the event, the Anxi Theme Pavilion, hosted by the People's Government of Anxi County and organized by the Anxi County Bureau of Agriculture and Rural Affairs, attracted a large number of tea enthusiasts, buyers, and industry experts on the first day of the fair. Thanks to its ingeniously designed immersive exhibition space, the pavilion drew crowds to sample teas and engage in business negotiations. It not only showcased the fruitful achievements of Anxi County in promoting the coordinated development of "tea culture, tea industry, and tea science and technology," but also successfully served as a vital platform integrating in-depth industry exchanges, precise trade matchmaking, and tea culture promotion, making it a major highlight of the fair.
On the opening day, the Anxi Pavilion was bustling with visitors. The air was filled with the rich aroma of tea, and the highly interactive atmosphere quickly made it a must-visit hotspot at the fair. The pavilion was meticulously laid out with four core zones—Traditional Gongfu Tea Tasting, New-Style Tea Beverages, AI Tea Brewing Demonstration, and Tea-Making Craftsmanship Experience—creating a fully integrated visitor journey. In the Traditional Gongfu Tea Tasting Zone, buyers and seasoned tea aficionados sat around rustic and elegant tea tables, savoring the unique "orchid fragrance and Guanyin rhyme" of Tieguanyin and immersing themselves in the profound heritage of traditional tea culture. Targeting the younger demographic, the New-Style Tea Beverages Zone saw its signature Tieguanyin specialty drinks win over crowds with their refreshing taste and creative blends. These drinks became a hot item among young consumers, demonstrating the proactive efforts of traditional tea enterprises to expand into the new-style tea beverage market.
In the AI Tea Brewing Demonstration Zone, the fusion of technology and tradition was truly eye-catching. Intelligent robotic arms precisely replicated the entire Gongfu tea ceremony process—from warming the cups and adding the tea leaves to pouring the water and decanting the brew—with fluid, seamless movements. This innovative display allowed visitors to tangibly experience the dynamic vitality that modern tea technology injects into traditional tea culture. Meanwhile, the Tea-Making Craftsmanship Experience Zone was packed with visitors, many of whom got hands-on to participate in the core shaking and tossing process of Tieguanyin production. Through this immersive, hands-on practice, visitors not only gained a deeper understanding of the craftsmanship and intricacies of traditional tea-making but also bridged the gap between consumers and the tea industry. An excited visitor shared after the experience, "It was my first time to experience the entire process of Tieguanyin production, from shaking the leaves to brewing, up close. It was truly awe-inspiring. The Anxi Pavilion has completely shattered my stereotype of traditional tea fairs being just about sales and displays. It offers both the nostalgic, classic flavors and fun, innovative experiences."
The Anxi Pavilion brought together six highly representative tea enterprises, including Bama Tea, Zheng Lianying Tea, Cishun Mingcong, Cha Xiaoniu, Liangu Tea, and Xiehui Tea Culture Museum. Together, they carefully constructed a comprehensive industry matrix of "traditional industry leaders + tea technology + new-style tea beverages," covering various market segments across the tea industry chain. On the first day, the booths of these enterprises were buzzing with consultations and negotiations. Buyers showed strong interest in cooperating, drawn by the outstanding quality and innovative presentations of Anxi Tieguanyin. Several tea enterprise executives revealed in interviews that, leveraging this high-profile trade platform, they have already reached preliminary cooperation intentions with buyers from various regions. Moving forward, all parties will further follow up on the details of these connections, striving to bring Anxi's premium tea products to broader domestic and international markets.
As the renowned birthplace of Tieguanyin, Anxi's tea industry development has always been in the spotlight. As a benchmark county nationwide for the coordinated development of the "Three Teas," Anxi's tea industry has delivered an impressive performance. Data shows that in 2025, the comprehensive output value of the county's tea industry reached a remarkable 46.05 billion RMB. Even more remarkable is that the brand value of Anxi Tieguanyin has ranked first among all geographical indication regional brands in the national tea category for 11 consecutive years. Boasting the prestigious "Dual World Heritage" status as both a Globally Important Agricultural Heritage System and an Intangible Cultural Heritage of Humanity, its brand influence and industrial competitiveness lead not only in China but also globally.
In recent years, Anxi County has consistently adhered to the development philosophy of "forging the soul with tea culture, strengthening the foundation with the tea industry, and empowering with tea science and technology." It has continuously promoted the transformation and upgrading of the traditional tea industry towards high-end, intelligent, and youth-oriented directions, constantly expanding new consumption scenarios and deeply activating the youth consumer market. The successful practice of the Anxi Pavilion in using immersive experiences to break the single sales-and-display model of traditional tea fairs is a vivid microcosm of Anxi's efforts to promote high-quality development in the tea industry. It is reported that the 5th China (Fuzhou) Tea Trade Fair will run until September 7. During the fair, the Anxi Pavilion will continue to host a variety of on-site activities, including New Chinese-style tea tastings, intelligent tea brewing shows, and tea-making craftsmanship experiences, bringing a feast for the eyes and palate of tea culture to visitors and buyers alike.