Recently, the 100-day countdown launch event for the 2026 China Brand Going Global Expo (abbreviated as 'Brand Expo'), themed '100 Days of Dreams, Brands Going Global,' was held at the Brand Alliance International Exchange Center. Representatives from government bodies, industry associations, cross-border technology enterprises, foreign trade service agencies, and leading companies gathered for the occasion.
Wang Yong, founder of China Brand Festival and chairman of the Brand Alliance, stated that the Brand Expo aims to integrate high-quality domestic and international resources, building a comprehensive platform that combines product showcases, business negotiations, policy consultations, and digital empowerment to help Chinese brands expand into overseas markets. This year's Brand Expo will bring together quality domestic manufacturers from across the country, linking up with overseas buyers, cross-border service providers, and local foreign trade associations to create a one-stop brand globalization empowerment platform.
Wang Yong also noted that the Brand Expo will form a complementary 'one in, one out' exhibition partnership with the CIIE in Shanghai, leveraging the multiple policy dividends of the Hainan Free Trade Port to comprehensively address core challenges faced by enterprises going global, including client acquisition, regulatory compliance, and global communications.
Fan Lifeng, Director of the Exhibition Division at the Hainan Provincial Department of Commerce, provided an overview of support policies related to foreign trade, exhibitions, and cross-border investment under the Hainan Free Trade Port framework. Multiple brand enterprise representatives delivered keynote speeches on pathways for Chinese brands going global.
During the event, representatives from multiple organizations signed strategic cooperation agreements to carry out long-term collaboration in areas including exhibition investment promotion, overseas channel development, and physical brand partnerships.