According to Chao News, the Zhejiang Agriculture Expo officially kicked off on November 13 at the Hangzhou International Expo Center. This year's expo adopts the innovative model of co-hosting three expos concurrently, running alongside the 23rd China International Agricultural Products Trade Fair and the 2026 Cross-Strait Modern Agriculture Expo & Cross-Strait Flower Expo at the same time and venue. As a highly authoritative national comprehensive exhibition in China's agriculture and rural affairs sector, the National Agriculture Trade Fair is being held in Zhejiang for the first time, while the Cross-Strait Agriculture Expo has stepped out of Fujian for the first time. The significant synergistic effects of resource sharing and platform integration among these three national and regional platforms mark a new trend of domestic agricultural expos expanding into regional markets and deepening cross-strait industrial integration.
Observations by Chao News reporters on-site reveal that the expo has significantly expanded in scale. Organized delegations from all 31 provinces, autonomous regions, and municipalities across the country are participating, alongside more than 70 enterprises from over 20 countries and regions worldwide. Nearly 5,000 exhibitors have brought a total of over 75,000 high-quality agricultural products. Among these, approximately 15,000 locally sourced agricultural products from Zhejiang account for about 20% of the total, while the remaining 80% consist of premium products from across the country and overseas, showcasing the vibrant competition among major agricultural provinces in the Zhejiang market.
In terms of exhibition zone layout, regional specialty agricultural products are engaging in dynamic showcases. The Sichuan Pavilion features "Mozhu," an ultra-fine powder made from fresh bamboo leaves. Developed by a team from Zhejiang University and commercialized in Sichuan, this product creates an industrial dialogue with Zhejiang's matcha tea. Meanwhile, Jingzhou fish cake from Hubei and Wenzhou fish cake are displayed side by side, demonstrating the culinary art of "enjoying fish without seeing the fish." The Sansha Islands of Hainan have brought premium wild marine fish such as the colored-brow grouper and blue-star grouper, enriching seafood choices for consumers in Jiangsu, Zhejiang, and Shanghai.
Achievements in cross-strait agricultural integration are another major highlight of the expo. Within the nearly 10,000-square-meter exhibition and trading space of the Cross-Strait Agriculture Expo, more than 10 categories of products—including high-mountain tea, specialty pastries, and agricultural and fishery food products from Taiwan and various Taiwan Farmer Entrepreneurship Parks on the mainland—are on concentrated display. Zhang Weiting, a tea farmer from Nantou County, Taiwan, attended the expo with a variety of high-mountain organic teas, remarking candidly, "People in Zhejiang truly understand Taiwanese tea!"
The International Exhibition Zone is equally bustling with visitors. A 1,200-square-meter area brings together enterprises from more than 20 countries and regions across five continents. Mexico, the Guest of Honor Country for this year's National Agriculture Trade Fair, occupies a prominent 200-square-meter space, showcasing primary agricultural products and deeply processed goods such as Hass avocado puree, organic bananas, and agave. According to on-site traders, Mexican avocado puree processed using HPP ultra-high pressure cold pasteurization technology has been widely adopted by modern tea beverage shops across China, becoming a major selling point of the expo.
In Phase II of the Expo Center, Zhejiang's newly launched provincial public brand for agricultural products, "Zhelifengwu" (Abundant Produce of Zhejiang), made its official debut. The brand has established a matrix comprising one provincial brand, 382 municipal and county regional public brands, and 9,400 corporate brands, providing unified branding for local specialties such as West Lake Longjing tea and Xiangshan "Hongmeiren" tangerines. In addition, the expo is distributing 3.5 million yuan in consumer subsidies, benefiting shoppers through platform coupon claims and special offers on hit products, thereby driving deep engagement between agricultural brands and the consumer market.
It is reported that the co-hosted three expos will run until November 16, with daily opening hours extended to 6:00 p.m. Visitors can register in advance via the "Zhenong Code" or gain entry with valid ID cards.