On November 13, 2026, the 8th Overseas Chinese Imported Commodities Expo and Qingtian Imported Wine Trade Fair officially commenced in Qingtian County, Lishui City, Zhejiang Province. According to a report by Guangming Daily, this year's premier event is themed "Connecting with the World through Overseas Chinese, Exhibiting for a Better Future." It has brought together over 500 domestic and international exhibitors, along with more than 150 chambers of commerce, industry associations, and overseas Chinese business organizations, to jointly witness this flagship annual event in the overseas Chinese trade sector.
In terms of spatial layout, the expo features a total exhibition and retail area of 124,600 square meters, meticulously divided into six core zones: overseas wineries, coffee industry chain, "Premium Products Going Global," the Overseas Chinese Expo Market, imported premium goods, and cultural tourism. The exhibits encompass not only wines and spirits, Central and Eastern European consumer goods, and coffee products and equipment, but also extend to diverse categories such as international accessible luxury fashion, beauty and personal care, home and living products, and apparel. Notably, this year's expo has specially established the "Premium Products Going Global" zone, dedicated to promoting high-quality domestic products to overseas markets. This layout not only aligns with the trend of domestic consumption upgrades but also marks a strategic shift of the expo's channel from early unidirectional imports to bidirectional trade, deeply resonating with the new development paradigm of mutually reinforcing domestic and international dual circulation.
To enhance transaction conversion rates, promote resource integration, and strengthen brand influence, the organizers have meticulously planned 19 sub-events across three categories: conferences, professional events, and supporting activities. Among these, professional matchmaking events such as the Top 100 Boutique Wine Promotion, Coffee Champion Showcase, and Wine Masterclass provide efficient networking platforms for trade buyers. Meanwhile, supporting activities like the Overseas Chinese Expo Market and "Expo Night" have greatly enriched the experience for the general public. In terms of operational mechanisms, the main exhibition hall innovatively implements a time-based access management model: the first two days are designated as trade-only days, exclusively receiving industry purchasers and professional visitors; the third day transitions to a public day, opening to general visitors and tourists for tasting and shopping, while the remaining zones remain open to the public throughout the event, achieving a perfect balance between professional trade and public accessibility.
Looking back at its development, since its inaugural edition in 2018, the Overseas Chinese Expo has successfully transcended the traditional exhibition model of mere display and sales. According to Liu Xi, a multimedia reporter for Guangming Daily, and correspondents Fang Cheng and Ji Zaixiang, the first seven editions of the expo have attracted visits from envoys of 16 countries, gathered over 30,000 professional buyers, facilitated the signing and onboarding of 1,038 wineries, and accumulated a total footfall exceeding 900,000. Through this process, overseas Chinese business delegates have transitioned from being "spectators" to "regulars," and the exhibit structure has evolved from a single wine trading platform to a comprehensive showcase of global food and beverage, agricultural, fashion, and cultural tourism products, growing into a highly recognizable professional overseas Chinese trade market nationwide.
Thanks to its outstanding exhibition results and innovative operational model, the Overseas Chinese Expo has been awarded the title of "Top 10 Exhibitions with the Greatest Development Potential in China," and has been successfully selected as a best practice case for the integrated development of the Yangtze River Delta, as well as a national model case for the Ministry of Commerce's "Silk Road E-commerce" initiative. As a thematic platform for China's opening-up, the expo continues to unleash its unique platform synergy, providing a vital bridge for premium global goods to enter the Chinese market and for quality Chinese products to reach the world.