On August 13, 2026, the 14th Zhejiang Export (Vietnam) Fair 2026 officially opened at the Saigon Exhibition and Convention Centre (SECC) in Ho Chi Minh City, Vietnam. As a vital platform for Sino-Vietnamese economic and trade cooperation, this year's fair brings together 400 leading enterprises from 15 countries and regions. Occupying 520 booths, the exhibition comprehensively showcases the robust capabilities of Chinese manufacturing in OEM/ODM production and international supply chains. Running until August 15, the fair aims to further deepen regional economic and trade cooperation and help enterprises expand into the Southeast Asian market.
Zhejiang, a major hub for manufacturing and export trade in China, is renowned worldwide for its enterprises' keen market insights and formidable manufacturing capabilities. This year's Zhejiang Export Fair not only features traditional competitive products but also highlights the latest solutions in OEM/ODM manufacturing and international supply chain integration. Against the backdrop of the accelerated restructuring of global supply chains, Vietnam has emerged as a crucial node for Chinese enterprises expanding globally and deploying international supply chains, thanks to its unique geographical location, young workforce, and active participation in international free trade agreements. At the fair, numerous Zhejiang enterprises showcased their advanced manufacturing capabilities in fields such as precision machinery, electronic components, textiles and apparel, and household products. By introducing automated production lines and digital management systems, these companies have not only boosted production efficiency but also significantly improved product yield rates and customization capabilities. This shift from traditional "manufacturing" to "smart manufacturing" is precisely the core competitiveness that enables Chinese export enterprises to thrive in the global market.
On the industry front, the implementation of the Regional Comprehensive Economic Partnership (RCEP) has injected strong momentum into Sino-Vietnamese economic and trade cooperation. Bilateral trade volumes have repeatedly hit record highs, and the deep integration of industrial and supply chains has become a prevailing trend. This fair provides an excellent opportunity for domestic and international enterprises to engage in face-to-face communication. Many local Vietnamese companies and multinational buyers have held in-depth discussions with Zhejiang exhibitors on topics such as component procurement, technological cooperation, and joint development. This cooperation model, based on complementary advantages, helps enhance the resilience and efficiency of the entire regional supply chain. Meanwhile, with the continuous improvement of cross-border e-commerce and overseas warehouse infrastructure, Zhejiang enterprises are delivering high-quality products to Southeast Asian consumers more efficiently. Consequently, the local Vietnamese market's perception of "Made in China" has shifted from a mere focus on price advantages to a recognition of quality and innovation.
Beyond product displays, the fair is complemented by a series of business networking events and industry seminars. Organizers have invited industry experts to share insights on Southeast Asian market access, international trade rules, and supply chain risk management, providing invaluable expertise for participating enterprises. Representatives from multiple exhibitors noted that Ho Chi Minh City, as Vietnam's economic hub, boasts immense consumer potential and a well-developed logistics network, making it an ideal window for showcasing corporate image and tapping into the Southeast Asian market. Through face-to-face negotiations, companies can more accurately grasp local consumer preferences, thereby adjusting their product designs and marketing strategies.
Looking ahead, as the comprehensive strategic cooperative partnership between China and Vietnam continues to deepen, the Zhejiang Export (Vietnam) Fair will continue to serve as a vital bridge. By continuously optimizing exhibition services and enhancing the participant experience, the fair will attract more high-quality enterprises and promote more premium products and technologies to Southeast Asia and beyond. The fair will conclude on August 15, but the trade cooperation and industrial synergy it fosters will contribute lasting momentum to the prosperity and development of the regional economy, while also providing a successful model for the diversified layout of global supply chains.