On August 27, 2026, the 7th Shandong Sports Goods Expo & Northern Outdoor Equipment Expo officially opened at the Linyi International Exhibition Center. As a benchmark sports industry trade show in northern China certified by UFI, the expo runs for three days until August 29. Positioned to build an international sports goods sourcing center, the event features a massive exhibition area of 40,000 square meters and gathers over 500 high-quality enterprises. Complementing the exhibition are 12 concurrent industry events that comprehensively showcase cutting-edge products, innovative technologies, and development trends in the sports industry, injecting strong momentum into its high-quality development.
The expo is hosted by the Shandong Provincial Sports Bureau and the Linyi Municipal People's Government, and co-organized by the Linyi Municipal Sports Bureau, the Linyi Municipal Commerce Bureau, and the Lanshan District People's Government. The year 2026 marks the hosting of the 26th Shandong Provincial Games in Linyi. This major sporting event has brought unprecedented industry momentum and a nationwide sports boom to the expo. Seizing this opportunity, the event deeply integrates elements of the Provincial Games, vigorously promoting the in-depth integration and coordinated development of sports goods manufacturing, sports event operations, and national fitness services, demonstrating a strong synergy between sports events and industry exhibitions.
In terms of exhibition planning, the expo features six themed zones, achieving full coverage of the entire sports goods industry chain. The Sports Venue Facilities and Equipment Zone covers venue process equipment, sports flooring materials, professional sports equipment, fitness equipment, campus sports facilities, and children's playground equipment. The Sports Consumption and Services Zone brings together football, basketball, and volleyball gear and protective equipment, ball products such as table tennis, badminton, and tennis, sports shoes and apparel, fashionable sports equipment, roller skates and skateboards, AI smart products, and board and card games. The Fitness and Healthy Living Zone focuses on massage and healthcare, rehabilitation equipment, smart wearables, swimming and training equipment, motorcycles, and bicycles. The Outdoor Sports and Leisure Zone highlights core northern outdoor categories, including outdoor gear, camping equipment, smart communication and audio equipment, RVs, outdoor footwear and apparel, and ice and snow leisure facilities. The Sports Nutrition and Supplements Zone features functional beverages, muscle-building foods, recovery and low-fat products, and health foods. Finally, the Competitive Sports Zone showcases a diverse range of products, including esports, professional competitive equipment, educational toys, children's racing cars, and aeromodels.
Capitalizing on the industrial opportunities of the 26th Shandong Provincial Games, the expo has specially developed the Smart Sports Venue Facilities Zone. This zone gathers brands across all categories, including artificial turf, venue construction systems, professional sports equipment, campus sports gear, and sportswear. Meanwhile, the expo covers hot tracks such as sports nutrition supplements, outdoor camping gear, competitive sports equipment, and smart sports wearables, fully connecting the upstream and downstream chains of the sports industry. Leveraging Linyi's unique industrial and locational advantages as the "City of Markets and Logistics Capital," the expo collaborates with the China (Linyi) Sports Goods City to deeply integrate the source production capacity of the northern sports industry. Its reach widely covers core consumer markets in multiple provinces and cities, including Shandong, Hebei, Jiangsu, Anhui, and Henan.
In terms of international trade resource deployment, the organizing committee has made in-depth plans and specifically invited professional buying delegations from Central Asia, Southeast Asia, Africa, and other countries. Through an innovative one-on-one business matchmaking model, the expo builds an efficient bridge for direct communication between domestic suppliers and overseas buyers, helping practitioners accurately grasp the opportunities for cross-border expansion and broaden global sales channels. In addition, the expo taps into full-spectrum industry resources, specifically inviting professional buyers from sports bureaus and education system procurement departments across the country, sports venue operators, fitness clubs, supermarket chains, e-commerce livestreaming agencies, foreign trade companies, and sports associations. The event comprehensively covers diverse cooperation scenarios, including government and enterprise procurement, channel distribution, terminal retail, and livestream product selection.
Alongside the main exhibition, a series of major competitions, professional forums, and business matchmaking events are held concurrently. The China Sports Intelligent Manufacturing Innovation Competition is grandly held on-site, showcasing cutting-edge sports technology and intelligent manufacturing achievements. The pickleball tournament promotes the exhibition through competition, offering visitors a hands-on experience of this trendy sport. The East China Sports Economy Exchange and Seminar gathers numerous industry experts and government and enterprise representatives to discuss future industry trends. In addition, targeted business matchmaking events such as the International Buyers Matchmaking Conference, the Lanshan District Sports, Culture, Tourism, and Commerce Resource Promotion Conference, and the Provincial Games Market Development Promotion Conference are launched successively, greatly enhancing the practical effectiveness of the expo.
Meanwhile, the Shandong Province Sports Consumption Season (Linyi Stop) was held synchronously from August 27 to 28 at the North Square of the Linyi Grand Theater. The event features diverse sections, including the Pickleball Open, Tennis Challenge, Floorball Challenge, Starlight Night Run, Trendy Music Festival, Food Festival, and Consumer Bazaar, accompanied by the distribution of provincial sports consumption subsidies and public welfare consumption vouchers. Through a one-stop experience of enjoying exhibitions, culinary delights, and sports events, Linyi is fully showcasing the city's vitality and enthusiasm to visitors from all directions in the name of sports, further stimulating the huge potential of the sports consumption market.