On October 9, the 12th Beijing International Elderly Industry Expo grandly opened at Phase II of the China National Convention Center. Themed "Synergy and Collaboration, A New Chapter for the Silver Economy," this year's expo adopts an innovative, multi-dimensional four-in-one exhibition model integrating exhibitions, conferences, competitions, and festivals. Covering a nearly 30,000-square-meter exhibition area and bringing together over 400 exhibitors, the event creates a high-level platform for exchange and cooperation in the silver economy in northern China and a vital window for public welfare services. The expo will run until October 11.
The opening ceremony was jointly held for the 2026 Beijing Elderly Care Service Industry Development Sijiqing Forum and the 12th Beijing International Elderly Industry Expo, hosted by Ding Zhangchun, Deputy Secretary-General of the Beijing Municipal Government and Deputy Director of the Beijing Municipal Commission on the Aging. Speeches were delivered by Sun Shuo, Member of the Leading Party Members' Group and Vice Mayor of the Beijing Municipal Government and Director of the Beijing Municipal Commission on the Aging; Sui Zhenjiang, Member of the Leading Party Members' Group of the Beijing Municipal Government and President of the Beijing Silver Economy Industry Association; representatives of provincial and municipal leaders from other regions; Shahbaz Khan, Director and Representative of the UNESCO Regional Office for East Asia; and Shu Huihao, Member of the Leading Party Members' Group and Vice Minister of the Ministry of Civil Affairs. Following the speeches, the host officially declared the 12th Beijing International Elderly Industry Expo open.
The more than 400 exhibitors at this year's expo cover the entire silver economy industry chain, including smart elderly care, age-friendly products, elderly care services, health and medical care, wellness tourism, pension finance, integration of industry and education, and the homology of medicine and food. Delegations from Ningxia, Shanxi, Tianjin, Shenyang, Tangshan, Yichun, and other regions participated in group exhibitions. The Shanxi delegation, comprising 16 companies, showcased achievements in smart care, TCM wellness, authentic agricultural and specialty products, and rural wellness tourism. Taihang Digital Intelligence presented its localized silver economy integration system built on a "dual digital foundation," while Guangyuyuan displayed its centuries-old classic TCM heritage. The Ningxia delegation brought特色 wellness products and medical care solutions such as Zhongning wolfberries, Tan sheep, organic grains and oils, intangible cultural heritage Babao tea, and traditional moxibustion. The Shenyang delegation set up seven exhibition zones to highlight the Northeast's robust manufacturing and compassionate services in the silver economy. International professional delegations from South Korea and Canada brought leading overseas brands, showcasing cutting-edge international wellness products and solutions, significantly elevating the expo's international profile.
Aligning closely with the national trade-in policy for consumer goods, the expo set up a dedicated National Subsidy Zone to implement people-benefiting trade-in measures for age-friendly products, ensuring policy dividends reach both businesses and citizens directly. The Silver Age Wellness Fair offered exclusive expo discounts, spend-and-save promotions, and lucky draws. Concurrently, the 2026 Beijing Elderly Care Service Industry Development Sijiqing Forum and the 3rd Integrated Traditional Chinese and Western Medicine Health and Elderly Care Conference were launched, forming a forum matrix of "one main forum plus multiple sub-forums." Outstanding works from the Beijing Smart Elderly Care Robot Application Competition and the 3rd Age-Friendly Design Competition were exhibited on-site. A series of cultural events unfolded in succession, including the Award Ceremony for the 12th Beijing-Tianjin-Hebei Silver Age Stars Selection, the release of innovative elderly care cases and the Annual Report on Elderly Care Survey, and the launch of the call for entries for the 4th "Mo Yuan Cup" Beijing Senior Calligraphy Exhibition, integrating industry matchmaking, competition showcases, and a敬老文化 carnival. The expo's salon area hosted a vibrant schedule of industry releases, project promotions, and thematic sharing sessions. On the opening day, the launch of the Shanmeng Shengshi Cultural Tourism Large Model and AIGC Operation Center unveiled digital innovation achievements in cultural tourism and wellness; the promotion of Tangshan International Tourism Island scenic areas shared coastal wellness and tourism resources; and the 2nd Promotion Conference for Cultural Tourism and Wellness Cities and Wellness Tourism Destinations brought together representatives from various regions to discuss the development of wellness tourism. Under the theme of "Tech-Empowered Wellness," the Miaoceshi AI Massage Robot innovation was released in partnership with JD.com to safeguard senior health, presenting new solutions for smart hardware-enabled home care. Outstanding works from the robotics and design competitions were exhibited on-site, alongside the release of innovative elderly care cases and the annual survey report, seamlessly blending industry matchmaking, competition showcases, and cultural festivities.
In terms of visitor services, the organizing committee comprehensively upgraded age-friendly supporting facilities, opening green channels and providing wheelchairs and magnifying glasses. Medical stations, multiple rest and drinking water points, and dedicated express delivery stations in the exhibition halls were set up, with volunteers on hand to offer guidance and assistance. Online reservation channels were launched via official accounts and mini-programs, while offline manual and paper-based registration counters were retained to bridge the "digital divide" for elderly visitors. Leveraging the newly launched official website and Beichen's self-developed intelligent conference system, alongside free live-streaming e-commerce services for exhibitors, the expo built an integrated online and offline exhibition and sales model, opening new channels for supply and demand matchmaking, helping enterprises expand market sales, and stimulating new vitality in silver consumption.
As a vital practical vehicle for the capital to actively respond to population aging, this year's expo focuses on the diversified and high-quality consumption demands of the elderly, striving to improve people's livelihoods and expand domestic demand in tandem. The expo has built a bridge for the exchange of elderly industry resources at home and abroad, creating business cooperation opportunities for exhibitors while delivering tangible elderly care consumption benefits to the public. Citizens can make real-name reservations via the WeChat official accounts of the "Beijing Silver Economy Industry Association" and the "Beijing International Elderly Industry Expo," or register on-site to join this grand silver economy event and explore new opportunities for the industry's development.