On August 6, the 16th China International Film, TV, Animation Copyright Protection and Trade Expo opened in Shipai Town, Dongguan. The expo gathers over 2,200 famous IPs and runs for five days.
On opening day, China's first trendy toy product technical trade measures evaluation base was officially established to provide professional consulting and response services for international trade risks.
The 2026 Brand Licensing Trends Conference was held concurrently, revealing annual licensed product retail has reached nearly 180 billion yuan. Dongguan, known as China's Trendy Toy Capital, has a complete industry chain from design to production to sales, and this expo deeply integrates global IP resources with local manufacturing capabilities.
