On September 3, 2026, the 2026 China Culture and Tourism Industry Expo, hosted by the Ministry of Culture and Tourism, officially opened in Tianjin. Themed "Deepening the Integration of Culture and Tourism, Intelligently Creating a Better Life," the four-day expo serves as a premier national-level exhibition in China's culture and tourism sector. It provides a comprehensive showcase of new models and scenarios in the industry, establishing a high-profile platform for industry exchange and cooperation.
Centered on the core theme of "Deepening the Integration of Culture and Tourism, Intelligently Creating a Better Life," this year's expo carries profound contemporary significance for the industry. In recent years, as the national consumption structure continues to upgrade, culture and tourism have become vital vehicles for fulfilling the people's aspirations for a better life. As the host, the Ministry of Culture and Tourism aims to promote the deep integration of the cultural and tourism industries and inject new vitality into the market through this national-level exhibition and exchange platform. The expo is not only a comprehensive review of current development achievements in the sector but also a crucial window for leading future industry trends and exploring pathways for high-quality development.
To present the latest development trends of the culture and tourism industry in a comprehensive and multi-dimensional manner, the expo features ten carefully curated exhibition zones. Among them, the highly anticipated New Business Models in Culture and Tourism Zone focuses on the most cutting-edge consumption trends, showcasing immersive experiences, digital culture and tourism, and the nighttime culture and tourism economy, highlighting the boundless possibilities of technology-empowered consumption scenarios. The Scenic Area Equipment Zone covers smart scenic area management systems, innovative amusement facilities, and eco-friendly infrastructure, providing robust support for the quality enhancement and upgrading of tourist attractions. Dedicated to building a cross-border bridge for cultural and tourism exchanges, the International Culture and Tourism Cooperation Zone showcases premium global tourism resources and cooperative projects, promoting higher-level opening-up of China's culture and tourism industry. The Culture and Tourism Integration Zone vividly illustrates the infinite potential of "Culture and Tourism Plus," featuring cross-sector integration achievements across technology, agriculture, sports, and education. Additionally, the remaining six zones provide a comprehensive display of the entire industry chain, ranging from the development of cultural and creative products and public tourism services to the inheritance and revitalization of intangible cultural heritage, together painting a vibrant new picture of the culture and tourism industry.
The successful hosting of the 2026 China Culture and Tourism Industry Expo will have a profound impact on promoting the coordinated development of the national culture and tourism sector. By showcasing new models and scenarios, the expo effectively facilitates precise matchmaking and win-win cooperation among upstream and downstream enterprises in the industry chain. Meanwhile, the decision to hold the expo in Tianjin has injected new contemporary vitality into this historic and cultural city. Boasting rich cultural and tourism resources and a profound cultural heritage, Tianjin's hosting of this national-level event not only elevates its influence in the national culture and tourism landscape but also brings new opportunities for the prosperity of the local cultural and tourism consumption market, further underscoring Tianjin's pivotal role in advancing the coordinated development of culture and tourism in the Beijing-Tianjin-Hebei region.
Looking ahead, China's culture and tourism industry is at a critical stage of transformation and upgrading. Through the comprehensive layout of four core exhibition zones and ten sectors, the 2026 China Culture and Tourism Industry Expo sends a clear signal to the industry: deepening integration, innovation-driven development, and technology empowerment will be the core drivers for the high-quality development of the sector in the future. As the expo progresses, a series of new concepts, technologies, and products will be accelerated in their implementation, transforming into tangible productive forces that drive industry advancement. Under the dual impetus of policy guidance and market dynamics, China's culture and tourism industry is bound to usher in a more prosperous new era of development, contributing even greater strength to the creation of a better life.