On October 18, the 45th China (Foshan) International Ceramics and Sanitaryware Expo, or Foshan Ceramics Expo for short, grandly opened across three major exhibition zones: the Foshan International Convention and Exhibition Center, China Ceramics City, and the China Ceramics Headquarters Exhibition Center. As a premier industry event refined over years, this year's expo centers on the core theme of "Co-creation 2.0." It aims to break the deadlock of competition in a saturated market and usher in a new stage of high-quality development for the building ceramics industry through deep synergy and innovative integration across the upstream and downstream segments of the industrial chain. The synergy of the three exhibition zones not only significantly expands the exhibition space but also achieves a comprehensive upgrade in building the industrial ecosystem.
As a bellwether for the global building ceramics and sanitaryware industry, the Foshan Ceramics Expo has reached a new record in exhibition area this year, attracting over 800 high-quality domestic and international exhibitors. The exhibition halls were bustling with visitors as major brands showcased their core products, featuring a concentrated display of cutting-edge offerings such as large-format sintered stone, smart toilets, health-centric sanitaryware, and green energy-saving building materials. In particular, guided by the "Co-creation 2.0" concept, many enterprises have broken away from traditional product display models, shifting to present holistic spatial solutions and innovative cross-boundary applications. This shift from "selling individual products" to "selling entire spaces" has provided visitors with an immersive exhibition experience and won high recognition from numerous professional buyers.
In terms of product innovation, sustainability and intelligence have emerged as the dominant themes of this expo. Several leading enterprises launched ceramic tile products made from new eco-friendly materials, which not only significantly reduce carbon emissions during production but also achieve major breakthroughs in functional features such as slip resistance and antibacterial properties, precisely meeting modern consumers' pursuit of healthy living environments. The smart sanitaryware zone was equally popular, with smart toilets and shower systems featuring health monitoring, voice control, and automatic cleaning functions attracting a large number of professional buyers to stop and experience them. Many visitors noted that these smart products greatly enhance the technological appeal and comfort of sanitaryware spaces, representing the development trend of future home living.
In addition to the rich product displays, the expo also hosted multiple high-profile industry forums and events. These included the "2026 Global Building Ceramics and Sanitaryware Industry Chain Conference" and the "Sintered Stone Application and Design Trends Forum," which invited renowned designers, industry experts, and corporate representatives from home and abroad to explore how the building ceramics industry can achieve breakthrough growth through technological innovation, brand globalization, and digital transformation in a complex economic environment. These exchanges of ideas not only provided attendees with cutting-edge market insights but also pointed the way for enterprises in formulating their next strategic steps.
Notably, this year's expo has further strengthened its international trade facilitation functions. The organizers invited hundreds of overseas purchasing delegations from Southeast Asia, the Middle East, Europe, and other regions, providing on-site multilingual interpretation and one-on-one business matchmaking services to ensure smooth and efficient transnational procurement. Statistics show that multiple letters of intent for procurement were reached on the opening day, fully demonstrating the Foshan Ceramics Expo's strong business matchmaking capabilities as an international professional expo, while also injecting a strong boost for Chinese building ceramics brands to accelerate their expansion into overseas markets.
In his opening address, a leader from the relevant department of the Foshan Municipal Government stated that as the most important building ceramics production base in China and even the world, Foshan will continue to increase policy support and promote the industry's advancement towards high-end, intelligent, and green development. The successful hosting of the Foshan Ceramics Expo not only provides an excellent platform for display and exchange for the industry but also injects strong momentum into the coordinated development of the global building ceramics and sanitaryware industry. Looking ahead, the Foshan Ceramics Expo will continue to uphold the spirit of "co-creation," joining hands with global partners to write a new chapter for the building ceramics industry.