On November 13, the 2026 China Yiwu Imported Commodities Fair, themed "Trading Global Goods, Winning Together in Open Cooperation," officially opened at the Yiwu International Expo Center, according to the Yiwu Converged Media Center. As a bellwether for global small commodities trade, Yiwu continues to amplify the impact of its import platform. This grand event is hosted by Zhejiang China Commodities City Group Co., Ltd. and organized by Yiwu China Commodities City Exhibition Co., Ltd. Over the three-day exhibition, the 40,000-square-meter exhibition space is strategically divided into 1,660 international standard booths. Nearly 800 exhibiting companies from 69 countries and regions worldwide have gathered to showcase high-quality imported consumer goods, food, apparel, and accessories. According to the organizers, the fair is expected to attract over 50,000 professional buyers for procurement and business negotiations, further highlighting Yiwu's hub value and platform capabilities in facilitating the dual circulation of domestic and international markets.
To enhance the internationalization and professionalism of the fair, this year's event has meticulously planned four themed pavilions: Coffee & Wine, Quality Living, Comprehensive Trade, and Food & Sister Cities. Notably, Yiwu has actively leveraged the spillover effects of the China International Import Expo, successfully inviting 160 companies that have previously exhibited at the CIIE to showcase their products, effectively facilitating the on-the-ground realization of high-end import resources. Meanwhile, national pavilions from the UK, Germany, Vietnam, Nepal, and other countries have all made their appearance. Over a dozen international economic and trade organizations, including the UK-China Business Association, KOTRA, and the Thai-Chinese Chamber of Commerce, have also participated in delegations. This high-density participation by international institutions not only enriches the fair's diversified trade ecosystem but also provides strong channel support for Yiwu to deeply expand economic and trade cooperation in the global market.
Against the backdrop of deepening diversified economic and trade cooperation, the setup of special exhibition zones has become a major highlight of this fair. For the first time, an official Premium African Products exhibition zone was established in the Comprehensive Trade Pavilion, showcasing specialty items such as African purple tea, specialty coffee, red wine, and natural plant-extract skincare products. This innovative initiative aims to implement the Ten Partnership Actions for China and Africa to Advance Modernization. By deepening "Silk Road E-commerce" cooperation and innovating diversified consumption scenarios, it helps high-quality African agricultural and food products more efficiently expand their channels in the Chinese market. On the other hand, the Sister Cities Pavilion continues the strong momentum of the Zhejiang International Sister Cities Exchange Exhibition, which has attracted participation from 128 cities in 69 countries since its inception. A total of 26 institutions from 16 countries and regions, including Schleswig-Holstein in Germany, Chiang Mai in Thailand, and Sulaymaniyah in Iraq, have gathered to continuously promote in-depth exchange, mutual learning, and economic and trade integration among international cities.
Centered on the concept of "generating business opportunities through forums, drawing crowds through competitions, and boosting engagement through entertainment," the fair has built a rich, multi-tiered event ecosystem. The "New Opportunities for Imports, New Engine for Trade" International Import Trade Forum, along with the product selection and procurement matchmaking meeting for new channels combining livestreaming and group buying, were held concurrently to precisely align with cutting-edge industry trends. In the Coffee & Wine Pavilion, high-end brands from Colombia, Ethiopia, France, Italy, Spain, Chile, and other countries gathered. The LD Latte Art Coffee Master Competition and the All-Round Bartender Challenge were interspersed on-site, and industry-specific masterclasses were newly added, effectively enhancing the exhibition experience for professional visitors. In addition, the UK Pavilion meticulously planned six major event sections, including the opening ceremony, English afternoon tea, cheese and sparkling wine tasting, and fragrance experiences, comprehensively presenting the essence of British innovation and creating an immersive new consumption scenario for professional buyers and the general public.